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Quick Questionnaire: Rick Griffin

Rick Griffin has worked in journalism, advertising and public relations in San Diego for the past 30 years. Since 1988, he has operated Rick Griffin Public Relations. * * *
-What's your favorite place?
Anyplace with my wife of 25 years (except shopping).
-What's your favorite movie?
It's a Mad, Mad, Mad, Mad World (1963, MGM).
-What book has had the most impact on you?
Two books, the Bible and "The Disciplined Life" by Richard Shelley Taylor.
-Which words or phrases do you tend to overuse?
Two phrases: (1) "Why am I not surprised;" (2) "But, wait, there's more."
-What's your addiction?
Yardwork at home on Saturday afternoons.
-Whose shoes would you like to walk in for a day?
I would have liked to walk in the shoes of the priests who carried the Ark of the Covenant (Joshua 4); when their feet touched the Jordan River, the water divided and 40,000 soldiers walked across on dry land (pretty cool).
-If you could have any other profession, what would it be?
Deliver the top-of-the-hour newsbreak on KUSI-TV.
-What topic gets you the most fired up?
Three topics: (1) Biased journalists masquerading as unbiased; (2) Disregard for AP style; (3) Seeing a client's name in the headlines.
-What one hidden truth would you most like to uncover?
My two favorite mysteries of life are: (1) Why children didn't come with instructions: (2) How some editors and reporters decide on what makes news.
-What's your motto?
Three favorites: (1) "It's not about you;" (2) "Opportunities multiple as they are seized;" (3) "Life is a grindstone, whether it grinds you down or polishes you up will depend on you."

Posted March 2006